W. Leclerc, founder of WL Performance. I share a strong taste for entrepreneurship and authenticity. I started my career in the luxury hotel sector with large houses in Europe, Switzerland and London. Then in the business world as a strategist developed Advisor in private banks on the Geneva market, with more than 25 years of expertise in finance and management. I am committed to defending a healthier and more authentic approach than industry standards, with a human dimension and offering tailor-made experiences.

Today, I continue to develop WL Performance as well as helping associations with strong environmental and animal welfare values.




With my team, we aim to preserve and grow our clients’ assets, guided by a single philosophy: “rethink everything”. Our unique activity is to serve our clients through their different stages of life, by offering them a global approach to help them achieve their personal goals as well as preserve, grow and pass on their heritage to future generations.

Favorite quotes : 

“A pessimist sees the difficulty in every opportunity, an optimist sees the opportunity in every difficulty”. Winston Churchill

Personal quote :

“Do not go where the path goes. Build your own path and open the road”.